Web Production Specialist - Marketing

Job Details
Our people make Lehigh Valley Health Network a great place to work. Join us in applying for our Web Production Specialist position in the Marketing department.
Be part of inspiring passion. At Lehigh Valley Health Network (LVHN), the deep connection we have with our patients and with each other is undeniable. In fact, we rely upon each other's strengths and passion to deliver exceptional patient satisfaction and high quality service each and every day.
Lehigh Valley Hospital has ranked among U.S. News & World Report's "Best Hospitals" for 21 consecutive years. LVHN is also a Magnet? Hospital, recognized four times by the American Nurses Credentialing Center for attracting and retaining the best professional nurses. Finally, Lehigh Valley Hospital received an "A" grade in The Leapfrog Group's Spring 2014 Hospital Safety Score, the highest grade in patient safety. These three recognitions highlight LVHN's commitment to teamwork, compassion, and technology.
Lehigh Valley Health Network is looking for a colleague who is passionate about internal and external website production and strategies to support marketing, corporate/internal communication and public affairs goals. If you thrive on the possibilities in the changing world of health care and technology, and want to join a dynamic organization that leads the industry in digital marketing and communication, then we would like to hear from you. The person we desire will have these qualities: You care about our mission and community, and you are committed to implementing ways to enhance our employees' and customers' experiences online. You're comfortable guiding content and information architecture on both consumer websites and employee intranets, and working with developers on user interface and tickets. You enjoy tackling production challenges and are meticulous about quality assurance so features work in all platforms and browsers. You use analytics programs to inform decisions and can organize results with insights. You're not daunted by large, complex projects. You are driven by learning new skills and breaking new ground. You love what you do and enjoy building relationships that leads to a team's success. You work hard, have emotional intelligence and a good sense of humor, even during stressful times.
Job Description: The Web Production Specialist is a producer for LVHN's websites and mobile strategy. Responsibilities include actively producing in Drupal and WordPress, digital analysis and recommendations, participation in content strategy, coordination of technical tickets and problem solving, contributor to information architecture/user experience and SEO/SEM. Partnership with a social media and CRM/email marketing/automation team. Reports to Web Production Supervisor.
Minimum Requirements: A bachelor's degree in new media, web communication or related field is required. A minimum of three (3) years of experience in web production and strategy, and partnership with a marketing engagement and corporate communications team is required. Experience producing internal and external websites. Must have skills/experience in: HTML/CSS; proficiency in content management systems; deep knowledge of goals and campaign tracking through analytics programs, and ability to analyze data and make recommendations; google analytics experience; experience with SEO and SEM best practices; experience working on an internal or external website redesign; participation in creating a consumer-friendly information architecture, user experience and navigation strategy; familiarity with CRM web strategies and segmentation and an understanding of internal communication strategy and employee engagement. Must have the ability to recommend new tools and features to support marketing and public affairs goals. Must have the ability to be flexible and adapt to change; handle multiple projects and produce excellent work under tight deadlines; provide outstanding service to colleagues, clients and customers. Must have an understanding of branding experience and its role in marketing and technology; strong project management skills and excellent writing and communications skills.
Preferred Qualifications: Proficiency in Drupal and WordPress preferred. Experience with intranets and online internal communication tools and, understanding of corporate and internal communication strategies preferred.
Licensure and Certifications:N/A
Influenza vaccination is required for all colleagues with patient contact unless medically contraindicated or due to a bona fide religious belief or practice, and is strongly encouraged for all colleagues.
Lehigh Valley Health Network is an equal opportunity employer. In accordance with, and where applicable, in addition to federal, state and local employment regulations, Lehigh Valley Health Network will provide employment opportunities to all persons without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or other such protected classes as may be defined by law. All personnel actions and programs will adhere to this policy. Personnel actions and programs include, but are not limited to recruitment, selection, hiring, transfers, promotions, terminations, compensation, benefits, educational programs and/or social activities.

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